Dr Baba J Adamu led IT delegation to India ICT City: Pune and Magarpatta City

Nov 2011

Big Data and Digital Analytics is the new wave in the industry. On one hand the growing global marketplace has witnessed exponential growth in data volumes, created and consumed by a diverse cross-section of stakeholders and is posing problems for traditional storage and analytical platforms, on the other hand cloud computing, mobile and social, while still being the favourite of every author - the concept of digital analytics encompasses them all. 






Dr Baba J Adamu has participated in the Canadian Trade Missions to Africa   - South Africa, Nigeria, and Senegal following the G-8 commitment towards Africa:

He also participated as a team-member of the former Canadian Prime Minister John Turner in the Ukraine Presidential Election with co-operation with the EU, and 2005 National Political Conference (Confab) in Nigeria:



Big data has become a meme, shorthand for advancing trends in technology that can shed light on understanding the world and inform better decisions. And, it comes at a time when the amount of data being created is exploding.  Innovation in various underlying technologies is fueling the current excitement in fields like artificial intelligence, robotics and data analysis and prediction. All parts of the technology pipeline are gearing up at the same time, and Big Data is fueling innovation that is likely to create new applications, software and products in the marketplace. 


Digital Analytics is the integration of all online and offline channels including your website, Twitter, Facebook, display ads, loyalty card, SEO, mobile application, search, sales data, retail audit data and so much more, and is the key to unlocking insight about customers likes/dislikes, needs etc. Earlier, It was all about getting more eyeballs on the page, with little regard as to what the brains behind them were thinking about doing next. Now that we have more data, it's only natural that marketing departments want to bring in technology to transform that data into information. Modern marketing has evolved!!! Impact on consumers, operations, product development, supply chain, competition are a few benefits to begin with .

Dr Baba Jibrin Adamu was sent to Mumbai India by the Vice President Arc Mohammed Namadi Sambo, GCON to take part and study the India NASSCOM leadership Forum for Business Processing Outsourcing (BPO) under the Information Technology Enabled Services (ITeS) following the Directives of the President Goodluck Ebele Jonathan.

Information and Communication Technology (ICT) has been identified as the tool to help create job and add value to businesses and the federal government is fully committed to supporting the private sector and create the enabling environment for BPOs to grow in Nigeria.

Dr Baba J Adamu mission at the forum is to facilitate signing an MOU with NASSCOM and Nigeria in order to postion Nigeria to attract BPOs and FDIs to the country.

Dr Baba J Adamu visited the Indian ICT city, PUNE and was given a tour of the PPP cyber crime arrangement in PUNE between the Government, the Private Sector and NASSCOM.

Dr Baba J Adamu also saw the ICT Model of the Magarpatta City where all IT companies are located including residential houses with all modern anninities including school, hospital etc.

Nigeria is gradually transforming itself into African Off shoring Hub and soon a ICT Committee will be set  up to look at creating aggressively the enabling environment for BPOs to grow and a Conference where NASSCOM will partner with NITDA towards actualization of the goal.

“In today’s economy, the main source of value and competitive advantage is in human and intellectual capital where the key ingredients are knowledge, innovation and creativity, with demographics and technology playing key role. President Goodluck Ebele Jonathan with his Vice, Arc Mohammed Namadi sambo are fully committed to providing those tools of empowerment: Power, ICT infrastructure, Security and the business enabling environment for BPOs and IteS to grow in Nigeria, to create jobs and move from poverty alleviation to wealth creation” By Dr Baba J Adamu

Spread over 400 acres and power packed with international amenities, Magarpatta City is an award winning and internationally appreciated model of integrated development and self-sustainability. Magarpatta City is a city within a city having commercial zone, residential neighborhoods, school, hospital, shopping malls, hotels, restaurants and recreation places. All this is complemented by verdant greens and a pollution free ambience, a supreme setting for your life and business to evolve. A remarkable reality! 

Magarpatta City was a dream, of 120 farmer families, now transformed into a remarkable reality. It is admired the world over as an internationally renowned model of inclusive development & social capitalism. Winning awards for integrated development and immaculate construction practices, Magarpatta City features a walk to work-home-recreation lifestyle, futuristic residential marvels, a very contemporary commercial zone, and a globally renowned IT park. Magarpatta City has also won accolades for eco-friendly features and pollution free environ. With a full fledged shopping zone, recreation facilities and offices in its campus, just take a walk daily to your office, stroll through the stunning environs every weekend while enjoying pollution free air with your family.

The state-of-the-art Cybercity Magarpatta IT park occupies a place of pride in the hearts of the citizens of Magarpatta as well as Pune. Cybercity enjoys the presence of leading global IT giants Cybercity is blessed with international facilities.

Through its sustainable development model, Magarpatta City introduced eco friendly development. Hence, almost 30 per cent of the area has been kept reserved for greenery. Implementation of waste management system, solar energy system ensures further enhancement of the environment.

Magarpatta City has won many national and international awards for its uniqueness and novelty. It has won accolades in the 2008 Sidney World Congress of Metropolis. Maharashtra Economic Development Council lists Magarpatta City amongst the 'Top 10 success stories of the state'.. READ MORE>>




"Where despair and hopelessness exist, those who have the ability to take action have the moral responsibility to take action to help those who live on the bare edge of survival.  And democracy is more than the creed of our country, it is the inborn hope of our humanity, an ideal we must carry, a trust we must bear and pass along. And even after all these years, we have a long way yet to travel, that is why we must all be involved ..."  - Baba J Adamu


"Today, Nigerian ICT sector is at the cross roads. The direction we choose will determine not just our future but also the legacy we leave behind for future generations of knowledge workers in this country, who have the creativity to dream impossible dreams and the determination to translate those dreams into reality"...
- Baba J Adamu

“Given the emergence of new regional dynamics in development policy and practice, Arewa region MUST fine-tune current regional development perspectives and to develop new ones that are not only more in sync with the present and future global context but with the governance systems being currently adopted that are becoming more and more decentralized and grassroots oriented. States Governors within the Arewa region must come together to create and adopt the Arewa Regional Economic Plan with emphasis on a balanced approach to development and opportunity for all diversity irrespective of one’s tribe, social class, religious belief and even political affiliation; and establish targets for economic growth of the entire region taking advantage of our Demographic Shifts, which will fuel the growth of new sectors, markets, and service lines in our communities. The ability of our diversity to build strength and unity is the power that will propel the region and consequently, the Nigerian industry, into new dimensions of performance and inclusive growth. Catalyzing Inclusive Growth Through ICT-enabled solutions in healthcare, education, financial services and public services can drive socio-economic development and inclusion of more than 30 million citizens each year, faster, cheaper and more effectively than traditional models. The economic plan should be built on current regional opportunities, collaboration and innovation linking States macroeconomic models with regional development and economic plan termed: Regional Econometric Model”President ACRD 



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